SEO doesn’t have to be a black box. For a local vendor, the basics will get you 80% of the result.

Pick 3 keywords your customers type

Not what marketers say — what real customers say. “Wedding photographer Houston”, “DJ in Atlanta”, “event caterer Dallas”. Stick those phrases in your page title, business name and one paragraph of your bio.

Fill out your Google Business Profile fully

Complete every field. Add 20+ photos. Post a weekly update. Respond to every review.

Get cited consistently

Same business name, address and phone across every directory. This signals legitimacy to Google.

Earn one local link a month

Local newspaper, a partner vendor’s site, your venue’s preferred-vendor list. Quality over quantity.

Speed up your site

Compress photos before uploading. Use one font. Skip auto-playing video. A 2-second site beats a 6-second site every time.

SEO is consistency, not magic. Do the basics for 90 days and you’ll rank.