Local promotion is the highest-ROI work a small vendor can do. Here are 10 tactics that work.

• Sponsor one local event a quarter — even $100 gets your logo on flyers.
• Drop branded thank-you cards at every event you book.
• Partner with one venue and become their preferred vendor.
• Offer a 10% referral kickback to past customers.
• Geotag every social post so location-based searches surface you.
• Run a ‘one weekend only’ booking promotion every quarter.
• Trade shoutouts with 3 local vendors who don’t compete with you.
• Send 3 hand-written thank-you notes a week — to clients, vendors, venues.
• List in every local Facebook group serving your category.
• Print one yard sign and ask 5 happy clients to display it.

Pick three this month. Don’t overthink it.