Most vendors are great at their craft. Few are great at running the business behind it. The good news: the fundamentals aren’t complicated.

Track your numbers

You need to know your monthly revenue, your top 3 expenses, and what booking margin you make per event. Spreadsheet is fine.

Charge for your worth

If you book everyone who asks, you’re too cheap. Aim to lose 30% of inquiries on price.

Build one repeatable process

From inquiry to booking to delivery — write down each step. Improve one step a month.

Outsource what drains you

Bookkeeping, social, email replies — pick one to delegate this quarter.

Take one day a month off the floor

Spend it on the business — pricing, marketing, processes. The vendors who scale are the ones who plan.

Run the business like a business and the craft will pay you for life.